A lot of people stayed at home because of the COVID-19 pandemic. It’s either because they lost their jobs, or they switched to the work-from-home arrangements. Many businesses also closed down because they can barely cover their operational expenses with low income from their businesses. This situation opened opportunities for all sorts of home-based food businesses –one of these is the “Kakanin” business.
Kakanin, derived from the word “Kanin” or rice, is a very popular and traditional food for the Filipinos. Most “Kakanins” is made from rice and several other root crops. Kakanin is usually eaten for breakfast or as an afternoon snack paired with coffee. It is also consumed as a dessert for those with a sweet tooth. There are several types of “kakanin.” Some of the very popular ones are Bibingkang Malagkit, Kutsinta, Biko, Puto, Bibingka, Puto Bumbong, Suman, Bulanghoy, and Palitaw among others.
You can watch tutorials from YouTube if you want to learn the different “kakanin” recipes. You can also join specific Facebook groups where they share Kakanin recipes. You can also check for Kakanin recipes from popular online sources like the Panlasang Pinoy blog.
One of the most important things to consider when selling food is sanitation and cleanliness in preparing and handling food. Always wash your hands thoroughly, use fresh and clean ingredients, and make sure that the food you are preparing is safe and not contaminated.
The local grocery stores addressed the challenge for some people in getting their supplies when they started to offer delivery services. This made it easy for most people to shop for their needs. Some businesses join Facebook groups to find suppliers. Some supplies can also be sourced from the Facebook Marketplace. Consider contacting the suppliers directly, so you can get your supplies at a lower cost compared to the prices in the grocery stores.
More businesses switched to online platforms like Facebook and Instagram to sell their products. Some also sell by posting their food products in their local community Facebook groups. Some sellers offer to deliver for a minimal fee for the shipping and delivery of products. Some also offer to deliver it for free if the buyer is living near their area. There are also third-party delivery services like Lalamove, Grab Express, or MrSpeedy that are happy to handle this aspect of the business for those who don’t offer delivery services.
It is important for sellers to promote their products to get repeat orders. Sellers can print out product labels with the business name and contact number on it for this purpose. The sellers can also include a calling card during the shipping of the order.
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